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Leicester city centre · Launching October 2026

Your offer, in front of people deciding where to eat.

AdWalk is an LED screen worn by someone walking from Leicester Station, along Granby Street, to the Clock Tower every Friday, Saturday and Sunday. People scan your offer, claim it on their phone and show the code at your counter.

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£175 for Friday to Sunday, launch price. 20% off for life for our first three advertisers.

Illustration. The businesses and offers shown are examples.

The route

One fixed route through the city centre.

Every shift walks the same streets, so you always know where your offer is seen. The route runs straight past Granby Street's restaurants and cafes.

  1. Leicester StationWhere people arrive in the city centre.
  2. Granby StreetPast the independent restaurants and cafes.
  3. Clock TowerThe middle of the city centre.
A person wearing the AdWalk LED screen backpack, with the screen showing the AdWalk logo.
Days
Fri to SunEvery weekend
On the street
18 hours6 hours a day, late morning to early evening
Advertisers per screen
Up to 5Each with guaranteed screen time
Where the route starts
5.5 millionentries and exits a year at Leicester Station, about 15,000 a day1

Office of Rail and Road, Estimates of station usage, April 2024 to March 2025: 5,527,136 entries and exits at Leicester.

How it works

From the screen to your counter in four steps.

People see your offer on the street, claim it on their phone and show the code to your staff.

A customer shows a code on her phone to a smiling member of staff at a cafe counter.

  1. Seen

    Your offer plays on the screen as it walks the route.

  2. Scanned

    A passer-by scans the QR code with their phone camera. There's no app to download.

  3. Claimed

    They get a unique code on their phone, with directions to your door.

  4. Redeemed

    They show the code at your counter. Each code works once.

How it works in detail

Measured

Know what your weekend produced.

Every scan, claim and redemption is recorded with the time it happened. When your campaign ends, you get the numbers.

  • How many people scanned your offer
  • How many claimed it
  • How many used it at your counter, and when

Why it works

Campaign report Example layout

Pricing

Priced by the weekend.

Friday to Sunday. Every slot gets 72 minutes of screen time a day. One package while we test the route, at half what it will cost afterwards.

  • Weekend slot

    A 60-second ad in the rotation all weekend, Friday to Sunday.

    • 216 guaranteed plays
    • 216 minutes
    • Weekend report

    £349 £175for Friday to Sunday, launch price

  • Exclusive hire

    The whole screen. Any ad length, no other advertisers, events and venues welcome.

    • £450 a 6-hour shift
    • £1,170 for Friday to Sunday

    £75per hour

Plays are guaranteed minimums across the three days. AdWalk isn't VAT registered, so no VAT is added.

Full pricing

Founding advertisers

Be one of our first three advertisers.

Book a weekend with us and give us a short testimonial afterwards. In return, you get 20% off everything you book with us, for good.

Covers shared slots and exclusive hire, and it stacks with the launch price, so a slot is £140 for Friday to Sunday while that lasts. Closes once three businesses have signed.

Book a demo

Case studies

Real results will go here, once we have them.

We start walking in October 2026. We won't publish numbers or testimonials until they come from real campaigns. Your business could be the first.

See it working in about a minute.

Book a demo and we'll take you through the whole claim flow on a phone.

Book a demo